Dell Blue Agency / Gensler (Austin), 2022
In a city known for high-tech and iconic murals, this immersive community wall is the perfect blend of art and technology.
Dell Technologies, Premier Founding Partner of Moody Center, teamed up with Gensler Austin’s Digital Experience Design (DXD) team to create the one-of-a-kind experience that celebrates art, technology, and the people who visit the company’s hometown.
Standing nearly 10 feet high and 70 feet long, this interactive wall features a high-resolution LED display, die-cut wood-tone veneer panels, seven motion-tracking cameras, and custom software that showcases creative content relevant to Moody Center events and even reacts to fans as they pass by.
Visitors are encouraged to interact with the wall and share their experience on social media, bringing a taste of Austin and its culture to friends around the world.
In 2024, we teamed up again, but this time with The University of Texas to create a semester long project dedicated to designing new modes for the Dell Technologies Interactive Wall. Students were instructed by University of Texas’ Yuliya Lanina, Assistant Professor of Practice, Arts, and Entertainment Technologies School of Design and Creative Technologies in the College of Fine Arts and Gensler’s Justin Rankin, Digital Experience Design Practice Leader to create new ideas, construct, and display different designs for the interactive wall to be played at various Moody Center events. The designs were to contain elements of Dell Technologies, University of Texas Basketball, and Moody Center live events (concerts, music, etc.).
Student Recognition:
OLUWABUKOLA ADEKUNLE, ROSANNA J CEDILLO, ANNA CHO, EMILY CHO, JADEN DEVON, CRUZ SCHROCK, RHIANNON FERGUSON, GABRIELE GROBERIO, LILA MALI, RENEE W NEUFER, PRISCILLA OSORIO, CHLOE POUSTOVOI, HARLAN ROBNETT, KATYA S SOLIS, EWAN C TERRY, GRANT L TILLEY, & DAVID BENJAMIN ZAMBRANO