Moody Center Drums Up Founding Partnership With H-E-B

(AUSTIN, TEXAS) – Austin’s new 15,000-seat venue, Moody Center, proudly announces a multi-year founding partnership with Texas’ largest independent employer and retailer, H-E-B.

The San Antonio-headquartered H-E-B has been designated as a founding partner and official grocery retail partner of the newly opened multi-purpose live entertainment venue in Austin, Moody Center. As a part of the partnership, H-E-B will have a prominent brand presence within the arena and the opportunity to integrate the H-E-B brand with music, sports, and live entertainment fans from Austin and beyond. H-E-B is passionately committed to staying true to its Spirit of Giving philosophy and will also partner with Moody Center on community-driven initiatives and programming that align with its mission to help the communities in which it serves.  

Moody Center’s Texas-sized Grand Opening Celebration took place on April 29 and 30 featuring the King of Country, George Strait with special guests Willie Nelson & Family and Randy Rogers Band. In celebration of this partnership, H-E-B gifted a military family tickets to the grand opening concert.

A month into Moody Center’s opening, an unprecedented number of shows have already taken place including John Mayer, Bon Jovi, Justin Bieber, The Who, Dave Matthews Band, Eagles, Jack White, and Machine Gun Kelly. Moody Center shows no signs of slowing down with the number of events coming through the new 15k- seat live entertainment arena. Moody Center recently announced a 5-show-residency of international superstar Harry Styles on September 25, 26, 28, 29, and October 2. Prior to Moody Center becoming Harry’s House, the venue will host Jimmy Buffett on June 11, CHEER Live on June 12, UFC Fight Night on June 18, Andrea Bocelli on June 22, and WWE Friday Smack Down on June 24. Full event line-up here.

“We are pleased to help bring a premier arena to the city of Austin and The University of Texas,” said Cathy Harm, H-E-B Group Vice President of Central Texas. “For 117 years, we’ve made it our mission to make the lives of people better, and through our partnership with Moody Center we’re excited our support will help provide world-class entertainment that will enrich the community.”

“H-E-B is a brand that is iconic to Texas and beloved by the Austin community so it feels very natural to have them as a founding partner of Moody Center” said Dan Griffis, President of OVG Global Partnerships. “More importantly, H-E-B shares our same commitment to giving back and we will work tirelessly together to make a lasting and meaningful impact in the city that means so much to us both.”

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Moody Center provides the nation’s 11th largest city with a premier venue to host the biggest artists and acts on the planet. Designed specifically for concerts, the new arena replaces the 45-year-old Frank C. Erwin Jr. Center at The University of Texas and is home to The University of Texas Women’s and Men’s basketball games, family shows, and other sporting and community events. Moody Center is the first of its kind in the industry with an unrivaled partnership between Oak View Group, Live Nation/C3 Presents, The University of Texas at Austin and Minister of Culture, Matthew McConaughey. In 2022, Moody Center ranked #1 highest grossing venue in its category by Billboard Magazine and voted 2022-23 Best New Concert Venue by Pollstar Magazine. Additional information and news, follow @moodycenteratx on Facebook, Instagram, Twitter, YouTube and TikTok. 


H-E-B, with sales of over $34 billion, operates more than 420+ stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 117th anniversary this year. Recognized for its fresh food, quality products, convenient services and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 145,000+ Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit and