Moody Center + Tito’s Handmade Vodka Announces Partnership


(AUSTIN, TEXAS) – The highly anticipated world-class arena, Moody Center, and the beloved Austin-based spirit, Tito’s Handmade Vodka, are teaming up to provide branded experiences at over 150 unique events each year and upwards of 15,000 fans each event in a multi-year sponsorship deal. 

Live event enthusiasts at Moody Center will have access to exciting new activations with America’s Original Craft Vodka at the Tito’s Handmade Vodka themed bar in the main entrance, as well as a variety of other locations throughout the venue with signature craft cocktails. 

“Live music and Tito’s go together like power chords and punk rock. Pair Austin’s original distillery with the city’s newest concert venue and you have a match made in music heaven. If there was ever any doubt that Austin, Texas was the live music capital of the world, the Moody Center will absolutely cement that title this coming April when it opens and we start pouring” said Taylor Berry, VP of Brand Marketing at Tito’s Handmade Vodka. 

“We could not be more excited to work with one of the most iconic Austin brands and showcase Tito’s Handmade Vodka and their craft cocktails inside Austin’s brand-new entertainment venue. There is no better fit than the Tito’s brand being featured front and center when entering our building. We are grateful to the talented Tito’s team for being the ideal collaborators on this project. Tito’s Handmade Vodka enhances the Moody Center guest experience in every way” said Dan Shell, President of OVG College Partnership Sales. 

Moody Center will open its doors in April of 2022 with two nights of Grammy Award®-winning artist John Mayer (Apr. 20 & 21) followed by Justin Bieber (Apr. 27). Moody Center’s Grand Opening Celebration (Apr. 29 & 30) will feature none other than the King of Country Music, George Strait with Special Guests Willie Nelson & Family and Randy Rogers Band. ‘Strait from Moody Center’ Grand Opening Celebration Presented by Bud Light added a second show in response to increase demand of tickets. Both shows sold out in record time. 

Moody Center anticipates providing over 60 nights of live music, comedy, and family events including notable Eagles (May 19 & 20), Andrea Bocelli (June 22), Swedish House Mafia (Aug. 25), The Killers (Sept. 9), Shawn Mendes (Oct. 3), and many more. Complete show line-up can be found HERE. Moody Center will also be the home to the Texas Longhorn Women’s and Men’s basketball teams.   

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ABOUT MOODY CENTER Moody Center will provide the nation’s 11th largest city with a premier venue to host the biggest artists and acts on the planet. Designed specifically for concerts, the new arena will replace the 43-year-old Frank C. Erwin Jr. Center at The University of Texas and will be the home to The University of Texas Women’s and Men’s basketball team, family shows, and other sporting and community events. Moody Center is the first of its kind in the industry with an unrivaled partnership between Oak View Group, Live Nation/C3 Presents, The University of Texas at Austin and Minister of Culture, Matthew McConaughey. Moody Center is set to open in April of 2022. 

ABOUT TITO’S HANDMADE VODKATito’s Handmade Vodka is America’s Original Craft Vodka. In 1997, Bert “Tito” Beveridge, now a 50-something geophysicist, obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. Tito’s distills its corn-based vodka using old-fashioned pot stills and the vodka is naturally gluten free. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas, and is available in Liter, 1.75L, 750ml, 375ml, 200ml and 50ml sizes. For more information, visit